Last week we talked about drumming up business in summer and I encouraged you to think about what’s on the mind of your customers to create your summer marketing plan. Well, today’s post goes perfectly with that. Holidays and observances are a great way to tap into what’s happening in your customers’ lives. Some holidays are widely celebrated and some observances are a bit quirky and fun. Either way, they can all be great for blog post ideas, creating product promotions and more. The little known and quirky can be really fun and draw a lot of attention. Here is a list of holidays and observances in summer, I'm sure if you do a search on the Internet you can find many-many more and even ones that would fit great with your business. July Holidays 1st – Canada Day 4th – Independence Day (United States) Observances: Hot Dog Month Vehicle Theft Prevention Month Social Wellness Month Family Reunion Month 7th – Global Forgiveness Day 11th – World Population Day 11th – Cheer up the Lonely Day 15th – Ice Cream Day 3rd Monday – Get out of the Doghouse Day 2nd week – Freedom Appreciation Week August Holidays 1st Monday – Provincial holiday in Canada, excluding Quebec Observances: National Smile Month 1st Week – World Breastfeeding Week 1st Week – Simplify Your Life Week 3rd – Watermelon Day 6th – Fresh Breath Day 8th – Happiness Happens Day 9th – International Day of the World’s Indigenous People 12th – International Youth Day 13th – International Left Handers Day 25th – Kiss and Make up Day September Holidays 1st Monday – Labor Day (United States, Canada) 11th – Patriot Day (United States) Sunday after Labor Day – Grandparent’s Day (United States) 17th – Constitution Day (United States) Observances: National Arthritis Month Ovarian Cancer Month Self-Improvement Month National Courtesy Month 13th – Positive Thinking Day 19th – Talk Like a Pirate Day Get creative…have fun with it. Think of how you can use these holidays for your social media updates, videos, blog posts, product promotions, email newsletters and more. I'd love for you to stop by my Facebook page at: Kim's Facebook page and tell me how you use holidays and special celebrations to promote your business.