If you want to be an effective Twitter user and really take advantage of Twitter's benefits, it's not necessarily enough just to sign up with a Twitter account. You need to learn how to use Twitter in order for it to help your business. Here are seven great tips for effective twittering.
Hootsuite is an application that can help you make your Twitter experience more streamlined and focused. It can also be used to manage other social media platforms. I use it daily, and I can't image managing social media without Hootsuite or some other program like it, some people like TweetDeck. Check out different programs evaluate them, and see which is the best fit for your. Some of them are free, some cost, and some have both a free and paid version.
2. Search relevant terms
Type in keywords and do a search on Twitter. The keywords will be related to your business. Then see what's going on out there in the realm of your particular business or market. It can be very eye-opening to see what the "buzz" is in your chosen field. And you can glean good information on your chosen terms and topics.
3. Follow the HashTag
A "hashtag" is a topic with a pound or number sign before it (#). These are often worth clicking on, because you may find a large number of people who contributed to that topic via Twitter. The more ideas you have access to, the better.
4. Research prospective clients
Before speaking with prospective clients it's good to read through some of their tweets. It can help give you a feel for their business
5. Don't be "all promotion"
Do not send out all promotional tweets. In fact I recommend to send many more tweets of tips, quotes, and such then promotional tweets. If you are always promoting your products or services at best your tweets won't be read, and your risk being unfollowed. People do not like to be sold to all of the time.
6. Set up an effective profile
Your profile is important. Your prospects may not know anything about you except what's stated in your profile Make your avatar (picture that appears with all your tweets and on your account) is up-to-date and professional. Make your information brief and concise, but it still needs to give thorough information. Put a clickable link to your website where they can get more information, or to your business Facebook page.
7. Be yourself
It can be very stressful to try to maintain an artificial profile and presence! From the beginning, don't be afraid to be who you are – there is no other you, so your personality may well be the unique aspect that makes your business stand out!