Facebook is a great way to promote your business as it allows you the opportunity to reach literally billions of people with the click of a button. The goal of any business is to make money but to do that you have to convert your fans into customers. This isn’t as difficult as it sounds, though. Here are nine different ways to maximize the potential of your social media following. 1. Offering a Free Product If They Like Your Page Everyone likes free stuff and this is a common practice when it comes to Facebook. Offer your customers something free if they like your page, such as promotional material like an eBook or anything that relates to your business. This builds trust and trust builds sales. 2. Discounts for Fans You want to reward your fans for keeping in touch with your page, so give them something special. Discounts that are exclusive to the people who like your page make your fans feel that they’re getting something that isn’t available to everyone, which motivates them to buy. 3. Give Them an Inside Look No one wants to think of a business as a faceless entity. Give people an inside look into your operation and the people behind it. Showcasing the fact that your business and its employees are human will help people feel more connected to you. 4. Get Testimonials from Customers When it comes to promoting a business, there’s no stronger way to do it than by word of mouth. Facebook pages have an option which allows your customers to leave reviews on your page. Make sure to implement this because a few positive reviews could help you see a big increase in your customer base. 5. Hold a Contest Contests are always a good way to get people involved. Get creative with it. You need referrals, so ask people to refer their friends to your page and give the person who refers the most people some sort of reward. If you are holding a contest on Facebook, may sure you follow Facebook rules. 6. Get People to Interact A Facebook page that is just constantly talking about the business side of things can get monotonous. Don’t be afraid to go off topic from time to time and get personal with people. Start conversations and get people talking. The more they interact with you, the more they will trust your brand. 7. Build an Email List Social media marketing is a great way to promote your business but it can also be used as a way to incorporate other forms of marketing such as an email list. Encourage people to sign up for your email list by promising them deals which will be exclusive to members of the list. Make sure you follow through and offer those discounts. This is really a topic for another newsletter. I can't say often enough how important it is to build your list, Facebook, Twitter and your other social media sites could be gone tomorrow and then so would the followers. 8. Create Content They Can Share Your Facebook fans can be your secret weapon when it comes to promoting your business. Using them to promote your business for you is a great way to get new customers. Be sure to create content that your fans can share in order to attract new ones. 9. Promote Events Don’t be afraid to get face to face with people. Organizing an event for your business or becoming a part of an event which is already taking place is a great way to get to know people. Use your Facebook as a way to meet people in real life by encouraging them to attend an event which you might also be attending. When it comes to promoting yourself on Facebook, there are plenty of ways to do it. All of the methods above are great ways to create loyalty between your fans and your business. There’s guaranteed to be something in this list that gets you results, so try these ideas out and discover what works for you. I would love to hear your favorite ways to get your fans to interact on your Facebook page. Stop by my page here (Kim's Facebook page) and let's chat.