Have you ever thought of using audio on your website? I know I've been giving it a lot of thought, and know I need to be more than thinking about it, I need to be doing it. There are essentially two paths you can take – you can use audio as a product in your catalog or as a marketing tool.
Product Creation – Audio lends itself to many profitable products which you can sell or give away as a thank you or bonus, for example:
- Email training courses, workshops, and seminars
- Guest interviews
Marketing Tools – Many of the above items, which are mentioned as products, can also be used as marketing tools when they’re given away as freebies or thank yous. In addition to the above, here are some other possibilities for using audio in your marketing strategy:
- Product reviews
- Personal message
- Sales content
- Viral marketing
Audio lends itself to a attracting more of your ideal clients. Often times people will listen to video before they will read. When creating your content strategy or looking to the future, begin using audio in your product catalog and to market your business. In addition to using video on your website, you can also use it on your social media site, give it a try! Then watch your business grow.
Stop by my Facebook page and let me know how you are currently using video in your business, or how you would like to use video. You can find me here: Kim's Facebook page.