If you have been following me for a while you know I usually talk about online marketing, today we are going to talk about how to make offline marketing strategies work.
Over the past few years online marketing strategies have been the top priority of companies in terms of promoting their names and their products and services to reach a much wider audience. Not only is it more practical but it is also more efficient than traditional marketing. However, recently, companies have been re-thinking their ways and putting their attention once again to offline marketing.
Even online establishments such as eBay and Amazon.com have also opted to utilize offline marketing strategies to further enhance their popularity to the greater society. EBay has learned to promote its site in television commercials, and Amazon.com with its radio plugs. As more and more business establishments are revisiting offline marketing, it then suddenly becomes what we may call a renaissance. Many big companies such as eBay uses regular mail to reach their customers.
Know Your Audience
For a business to successfully execute its offline marketing strategies, you first need to remember this simple rule: know your audience. As long as you understand this concept and you are guided with it every step of the way, your offline marketing plans will surely be successful at execution. Of course this is true for online marketing as well. Know their pain points, what drives them, what keeps them awake at night.
Strategize Your Marketing Plans
When you have finally understood who your audiences are, you can already begin strategizing your plans. For example, if you are going to make a print advertisement, plan the details thoroughly. Make sure that the colors go together and do not fight each other, and that you do no go overboard with using then different font styles that makes it difficult for the reader to read. Make sure that your print ad is attention grabbing as well as easy to understand. Consumers do not want to waste their time on a print ad that is too difficult to read or perhaps too abstract to understand. Think of yourself as a consumer and see if your print ad works for you.
Improving Your Print Ad
Before executing your print ad, you can first do a pre-testing evaluation. This step involves getting a percentage of your audience and giving them the print ad that you have produced. Have them evaluate the print ad and ask for their comments, suggestions and even if they have a negative reaction towards your ad. You don't want them to sugar coat it. Ask them if the print ad grabbed their attention right away, or if it successfully gave out the message that you intended. Take note of their evaluation as it will be your guide in improving your print ad. With their comments, you can revise your ad and make it better. Since these people are your audience, they should be similar to others in your audience.
After finalizing your design and strategy, you can now execute your offline advertisement. You need to wisely put your print ads in places where a lot of people go and where your print ads can be easily noticed. Since you have taken into account the evaluation of your peers, you are then reassured that these print ads will work well with the greater populace.
As you go on with your other offline marketing strategies, these are the simple steps you need to know in order to make them work. If you are using offline strategies in your business I would love to hear about them please come by my Facebook page, at Kim's Facebook and let's chat.