Today we are going to talk about the four types of content that people love most. These are the four main types of content that you can use to communicate with your audience: text, graphics, audio and video. Each of these kinds of media has its own benefits and drawbacks, with each appealing more or less to different audiences. While you will want to use each type of content, you will need to learn your audience and use the way they enjoy receiving content the most.
Here's an overview of each of these four kinds of content and how you can use them:
Text is by far the most common type of content on the internet. Just about every webpage you see is based on written content.
One of the biggest benefits of text-based content is that it's very search engine friendly. Search engines can't understand videos or audios, but they definitely can understand text.
In other words, if you're running a website with text-based content you stand a good chance of ranking.
It also requires less preparation to create written content. You don't need microphones or videos, or expensive graphic editing programs, or knowledge to use those programs. You only need your thoughts and to type them. Also, at the time of this writing Facebook is ranking text content higher, but if you've been on Facebook for even a short time you know how much Facebook changes.
Visual Graphic-Based Content
The main type of visual content online is shown as infographics. Essentially, these are graphics that contain information in and of themselves.
One of the biggest benefits of infographics is that they are often more entertaining and informative than just text.
For example, if you're illustrating the history of a war, having graphics that give the big picture of events can explain them far more effectively than just describing them in words. People love infographics.
Now that people can download audio and listen to it anywhere on their iPod or mp3 player, audio content has really taken off.
In the past, audio content had to be consumed in cassette or CD format. That was both expensive to produce and a bit of hassle for the consumer.
But today, people can listen to audios anywhere they go. In the car, on the bus, while walking, at lunch, etc. With the ability to download any audio in just a minute, having content available in this form saves people time and is extremely convenient. Audio content works really well for many businesses. People also like being able to put a voice to your face that they see online. It makes them feel move connected to you.
Video content is one of the most dynamic methods of distributing information on the internet. You can put funny clips, informational demos, interesting blurbs, high tech how-tos, personal images - just about anything you can think of.
Video content also has some of the strongest "share culture." For example, it's very easy to share videos with friends on Facebook.
A video has a much higher chance of going viral than probably any other form of media.
The only downside to video content is that it does take more effort to produce. You need to shoot the video, edit the video and finally render the video. The whole process could take many hours depending on the complexity of the video, rather than just 30 minutes to write an article.
So, which content format is right for you and your business? It really depends on what kind of information you're creating and who your market is. There's no harm in trying all four different kinds of content and seeing which one(s) your audience responds the best to.
Stop by my Facebook page (Kim's Facebook page) and let me know which is your favorite kind of content to share.